Your Business. 15,000–20,000 Visitors. One Unforgettable Night.
Douglas Halloween was created with a simple purpose: to bring people to town during the shoulder season and help local businesses thrive.
What began in 1998 as a gathering of fewer than 100 people has grown into a spectacular one-night event that brings an estimated 15,000–20,000 visitors to Douglas, a remarkable audience for a village of fewer than 1,400 residents.
Your sponsorship helps make that possible. It helps bring thousands of people downtown while giving your business an opportunity to be seen, remembered, and associated with one of the area's most distinctive events.
Choose the level of visibility that's right for your business—from community support to exclusive Title Sponsorship.
More Investment. More Visibility.
Each sponsorship level offers meaningful opportunities to connect your business with the Douglas Halloween audience. As your investment increases, so does your visibility through parade placement, signage, T-shirt recognition, digital promotion, VIP access, social media recognition, and on-site promotional space.
Why Sponsor Douglas Halloween?
Bring people to town. Support local business. Put your brand in the middle of the experience.
Douglas Halloween was created to help make the shoulder season stronger for our local business community. For one night, a village of fewer than 1,400 residents becomes the destination for an estimated 15,000–20,000 visitors.
Sponsoring the parade helps us continue investing in the production, public safety, marketing, and infrastructure required to make that happen.
In other words, your sponsorship doesn't just support a parade. It helps create the audience that local businesses depend on.
That’s a LOT of Social Media Impressions!
Thousands of spectators. Hundreds of phones in the air. Countless opportunities for your brand to be captured and shared. Sponsoring the Douglas Halloween Parade puts your business in the picture, with exposure that can reach far beyond West Michigan.
Diamond Sponsor
Investment - $10,000 (limit 3)
Put your business front and center with a premium parade sign, 4 VIP passes, a 10' × 10' promotional booth, sitewide logo placement, dedicated social media recognition, and premium T-shirt and business signage.
Premier Parade Recognition
Your name or logo will appear on a large custom Pumpkin King sponsor sign carried within the first 50 participants in the main parade lineup.
4 VIP Lineup Passes
Receive 4 complimentary passes for the VIP lineup area.
Promotional Booth Space
Receive a 10' × 10' promotional space in Beery Field from 4:00 p.m. to 1:00 a.m. to promote your business, engage with visitors, distribute materials, or sell eligible products and services.
Prominent Website Recognition
Your linked logo will appear in the footer of every page on the parade website and on the 2026 Sponsor Page.
Dedicated Social Media Recognition
Receive a dedicated sponsor thank-you post across the parade's social media channels, along with recognition in selected marketing videos.
Premium T-Shirt Placement
Your medium-sized logo will appear on the back of the official parade T-shirt, directly below the Title Sponsor.
Extra-Large Sponsor Sign
Receive an extra-large Pumpkin King sponsor sign to display in front of your business.
Official Supporter Window Cling
Display your support with an official Douglas Halloween Parade Sponsor window cling.
Sponsor Spotlight Graphic
Receive a custom “Proud Diamond Sponsor” graphic featuring your logo that can be shared on your own social media channels.
Platinum Sponsor
Investment - $7,500
Gain high-visibility parade recognition, 2 VIP passes, a large business sign, logo placement on the sponsor page, social media recognition, and T-shirt recognition.
High-Visibility Parade Recognition
Your name or logo will appear on a large custom Pumpkin King sponsor sign carried within the first 200 participants in the main parade lineup.
2 VIP Lineup Passes
Receive 2 complimentary passes for the VIP lineup area.
Official Parade T-Shirt Recognition
Your business name will appear on the back of the official parade T-shirt.
Large Sponsor Sign
Receive a large Pumpkin King sponsor sign to display in front of your business.
Website Recognition
Your linked logo will appear on the 2026 Sponsor Page.
Social Media Recognition
Your business will be included in a Platinum Sponsor recognition post or video shared across the parade's social media channels.
Official Supporter Window Cling
Display your support with an official Douglas Halloween Parade Sponsor window cling.
Gold Sponsor
Investment - $5,000
Put your business in the parade and in front of thousands of visitors with parade recognition, official T-shirt recognition, a custom sponsor sign, website visibility, and social media recognition.
Parade Sponsor Sign
Your name or logo will appear on a custom Pumpkin King sponsor sign carried in the main parade lineup.
Official Parade T-Shirt Recognition
Your business name will appear on the back of the official parade T-shirt.
Medium Sponsor Sign
Receive a medium-sized Pumpkin King sponsor sign to display in front of your business.
Website Recognition
Your linked business name will appear on the 2026 Sponsor Page.
Social Media Recognition
Your business will be included in a Gold Sponsor recognition post shared across the parade's social media channels.
Official Supporter Window Cling
Display your support with an official Douglas Halloween Parade Sponsor window cling
Want More Visibility? Upgrade to Platinum for:
Earlier, more prominent parade placement
A larger custom sponsor sign
Logo placement instead of business-name-only website recognition
2 VIP lineup passes
Enhanced sponsor recognition across parade marketing
Silver Sponsor
Investment - $2,500
Show your support for the event that brings thousands of visitors to Douglas. Silver Sponsors receive a custom business sponsor sign, website recognition, social media recognition, and an official sponsor window cling.
Medium Sponsor Sign
Receive a medium-sized custom Pumpkin King sponsor sign to display in front of your business.
Website Recognition
Your linked business name will appear on the 2026 Sponsor Page.
Social Media Recognition
Your business will be included in a Silver Sponsor recognition post shared across the parade's social media channels.
Official Supporter Window Cling
Display your support with an official Douglas Halloween Parade Sponsor window cling.
Bronze Sponsor
Investment - $500
Join the businesses helping make Douglas Halloween possible. Bronze Sponsors receive website recognition, social media recognition, and an official sponsor window cling.
Website Recognition
Your linked business name will appear on the 2026 Sponsor Page.
Social Media Recognition
Your business will be included in a Bronze Sponsor thank-you post shared across the parade's social media channels.
Official Supporter Window Cling
Display your support with an official Douglas Halloween Parade Sponsor window cling.
Community Sponsor
Any Amount Up To $500
Want to support Douglas Halloween without choosing a sponsorship level?
Community Sponsors help make the parade possible with a contribution of any amount up to $500. Every contribution helps us bring this spectacular event to Douglas and welcome thousands of visitors to our community.
Website Recognition
Your name will appear on the 2026 Sponsor Page.
READY TO PUT YOUR BUSINESS IN THE SPOTLIGHT?
Choose the sponsorship level that's right for your business, then contact us to get started.
Questions about sponsorship? We're happy to talk through the opportunities and find the right fit for your business.
Erin K. Wilkinson
Director of Events
(616) 990-1817
info@DouglasHalloween.com